Get ready for the most anticipated home improvement event of the year! The ROC Home & Garden Show & Sale returns March 21-22, 2026, at the Joseph A. Floreano Rochester Riverside Convention Center, bringing together homeowners, contractors, and home service professionals for two days of inspiration, innovation, and incredible opportunities.
As the largest home improvement event in the Rochester area, this premier expo showcases over 200 exhibitors featuring the latest in home design, landscaping, renovation, and outdoor living. Whether you’re dreaming of a kitchen transformation, planning a backyard oasis, or seeking expert advice for your next project, this is where your home improvement journey begins.
Why Exhibit at the ROC Home & Garden Show?
Connect with Your Ideal Customer Base
This isn’t just another trade show—it’s a targeted marketplace where thousands of homeowners actively seeking your services gather under one roof. These aren’t casual browsers; they’re qualified prospects ready to make purchasing decisions and invest in their homes.
Your booth puts you directly in front of:
- Homeowners planning major renovations and upgrades
- Property owners ready to buy—especially when you offer exclusive show-only deals
- Decision-makers seeking trusted professionals for their projects
Maximize Your Business Growth
Exhibiting at the ROC Home & Garden Show delivers measurable results for your business:
1. Reach a Targeted Audience: Meet homeowners who are actively searching for products and services exactly like yours. No wasted marketing dollars—every conversation is with someone interested in what you offer.
2. Boost Sales with Show-Only Offers: Attendees come prepared to buy, especially when presented with exclusive discounts available only at the show. Create urgency with limited-time offers that convert browsers into customers.
3. Expand Your Brand Presence: Take advantage of comprehensive marketing opportunities before, during, and after the event to maximize your exposure throughout the Rochester region. Your participation generates visibility that extends far beyond the two-day event.
Secure Your Booth Today
Registration is now open for the 2026 show, and prime locations are filling fast. Early registration ensures you get the best positioning for maximum foot traffic and visibility. Don’t miss your chance to be part of Rochester’s premier home improvement marketplace.
Ready to reserve your space? Visit the booth registration page at rochomeandgardenshow.com/2026-show-booth-registration/ to view available booth locations, pricing options, and secure your spot. The interactive floor plan makes it easy to select the perfect location for your business.
Spaces are limited, so register early to ensure your business is represented at this must-attend event.
Event Details for Attendees
Mark your calendars for:
Saturday, March 21, 2026: 10:00 AM – 6:00 PM
Sunday, March 22, 2026: 10:00 AM – 5:00 PM
Location: Joseph A. Floreano Rochester Riverside Convention Center, 123 East Main Street, Rochester, NY 14604
Ticket Information
Adult Admission: $10 at the door
Children 12 and under: FREE
Planning to attend? Purchase your tickets in advance or at the door. Visit rochomeandgardenshow.com for the latest ticket information and promotional offers.
What to Experience at the Show
Exclusive Show-Only Discounts
Vendors offer incredible savings on a wide range of products and services that you won’t find anywhere else. From major home renovations to smaller upgrades, show attendees gain access to special pricing designed to help you get more value for your investment.
Expert Advice from Industry Professionals
Meet face-to-face with professionals in solar energy, pest control, closet organization, countertops, roofing, remodeling, landscaping, and more. These experts are ready to answer your questions, provide guidance, and help you plan your next project with confidence.
Hands-On Demonstrations
Experience new technologies and innovative products firsthand. See how the latest home improvement solutions can transform your living spaces and make informed decisions based on actual demonstrations rather than just brochures.
Family-Friendly Activities
This isn’t just for adults! Enjoy wine tastings from local wineries, free face painting for kids, and explore the sensory garden. The ROC Home & Garden Show is designed as a perfect outing for the entire family.
Proudly Produced by the Rochester Home Builders’ Association
The ROC Home & Garden Show & Sale is produced by the professionals at the Rochester Home Builders’ Association (RHBA), an organization dedicated to advancing the homebuilding industry through training, education, and industry updates. With over 200 members, the RHBA ensures that the contractors and professionals you meet at the show share the same high standards you expect.
When you work with RHBA members, you’re choosing contractors who are committed to staying informed and up-to-date on everything from the newest regulations to building and construction codes. They’re an alliance of local builders, contractors, remodelers, and trade professionals who have chosen membership in an organization that prioritizes education and excellence.
Amplify Your Business with Find the Home Pros
Looking to expand your reach beyond the show? Find the Home Pros offers home service professionals an invaluable platform to connect with Rochester-area homeowners year-round. As the digital extension of the Rochester Home Builders’ Association, Find the Home Pros helps qualified contractors, remodelers, and home improvement specialists build their brand and generate leads.
Membership benefits include:
- Enhanced online visibility to homeowners actively searching for services
- Connection with a network of quality, credentialed professionals
- Association with the trusted RHBA brand
- Opportunities to participate in premier events like the ROC Home & Garden Show
Discover how Find the Home Pros membership can grow your business at findthehomepros.com/membership/.
Choose Contractors Who Share Your High Standards
At the ROC Home & Garden Show, you’ll meet contractors and professionals who are members of the Rochester Home Builders’ Association—an alliance of local builders, contractors, remodelers, and trade professionals committed to excellence. These members have chosen to be part of an organization that provides ongoing education and training, ensuring they stay current on regulations, building codes, and industry best practices.
When you hire an RHBA member, you’re working with someone who shares your commitment to quality and professionalism.
Don’t Miss Rochester’s Biggest Home Improvement Event
Whether you’re a home service professional looking to grow your business or a homeowner ready to tackle your next project, the 2026 ROC Home & Garden Show & Sale is where connections are made and dreams become reality.
For Exhibitors: Secure your booth today at rochomeandgardenshow.com/2026-show-booth-registration/
For Attendees: Get your tickets and learn more at rochomeandgardenshow.com
Stay Updated: Follow the event on Facebook at facebook.com/events/floreano-convention-center/roc-home-garden-show-sale
Join us March 21-22, 2026, at the Floreano Convention Center in downtown Rochester for two days of inspiration, innovation, and incredible opportunities. We can’t wait to see you there!